Free BookAdvertising and the Transformation of American Society 1865-1920 (Contributions in Economics and Economic History)

[Get.TNEL] Advertising and the Transformation of American Society 1865-1920 (Contributions in Economics and Economic History)

[Get.TNEL] Advertising and the Transformation of American Society 1865-1920 (Contributions in Economics and Economic History)

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Book Details :
Published on: 1990-10-24
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Original language: English

In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. History Undergraduate Courses - Bentley University Introduces the major currents of Latin American history from 1492 to the 20th century. Topics will include the Iberian and Amerindian background the social and ...
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